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Product & Portfolio Strategy
Product - Jumpstart your innovation cycle
Product Strategy Development
There are new service ideas, but you are unsure how to proceed.
Product Strategy Optimisation
Your product service has gaps in its performance and you believe it could do better but are not sure how to improve it or do not have the resources to do it on your own.
Portfolio - Grow your business
From Product to a Portfolio
Expand your product towards a system building on your capabilities fixing gaps and taking advantage of well-identified opportunities.
From a Portfolio to an Ecosystem
Build a well-synced product portfolio into an ecosystem. Instead of stand-alone products provide a system of solutions to higher customer satisfaction and better business value.
Education
Enable your organisation towards design maturity
Introduction to Design Processes
Familiarize your company, colleagues, or audience to design-driven product development processes. Introduce the approach via presentations, workshops, or via setting up a pilot project.
Introduce design-driven processes in-house
Team training to design-driven business and product development through live projects combining lectures and coaching.
What you get
Process planning
A full map of how will get from where you are now to where you want to be.
Workshops, Research Tracks, Product Design Tracks, Resources needed, timelines, and variables.
Research Capabilities
Setting up, leading, and executing research tracks for strategy definition/project.
Setting up continuous in-house research activities - both data and qualitative - define processes, and skillsets and build a team
Facilitation
Complete guidance to mapping the current state and defining future vision via workshop facilitation, stakeholder co-creation, and cross-functional team support.
Design Strategy Leadership
Guidance to leadership on product definition and to product teams to link operative decisions with strategy. Help build a smooth process in the long run.
Guidance + Project Leadership
Guide in linking business strategy to product strategy via a practical step-by-step process linking your current business to the next stage, syncing daily work to setting up new tracks.
Network to Design Talent
Strategy work will have touchpoint outcomes to be designed. Should you need further support with those tracks, my wide network of talented companies and professionals will be at your disposal. Their integration, briefing, and management are a possible part of our collaboration.
What the process needs from you
This process is co-creative: your presence in it is critical and we cannot be successful without it. It requires a recurring touchpoint where internal stakeholders meet and dedicate time to it.
Engagement and time together
No collaboration works without communication. The process is for your growth and an external expert will only be at your service if you can guide them on how to.
Your feedback is welcome and expected a collaboration to be mutually satisfying.
Constructive Feedback
The results may bring you an understanding you did not have in the beginning. They may reassure you of your assumptions. To reach maximum success participant is requested to allow the process to unfold without...
Stay Openminded
Product Design and Innovation need more than the design process.
Products exist as part of an ecosystem within a company therefore insights into internal priorities and dynamics are critical to the process’ success.
Insights
Formats
Consulting
Project based guidance and ongoing support from briefing to delivery
Duration
2-3 months
Recommended for
Framing of an uncertain challenge, eg: What is the next direction for a certain business/product?
Kickstarting a well-framed challenge
eg: Unsure why a business/product is performing in a certain way. Want to diagnose issues of a process and start resolving them
On business, product strategy, or the product level
Format
Typically works as a well-defined series of workshops and executive work in between. I deliver planning, guiding, and facilitating the process. In case resources are missing, I will cover those gaps with my work or by introducing fellow professionals from my network.
Results
Insights into the challenges and the reasons behind them based on data and qualitative research
Visualized and well-documented process
Clarified Priorities
Top ideas to prototype or already validated directions
Draft roadmap for strategy definition
In-House Consulting
Process building and training from the inside - integrated with the team, leading them to build talent, processes, and influence dynamics from the inside.
Duration
minimum 6 months
Recommended for
Building up a well-routed in-house process of strategy development
Kickstarting a well-framed challenge and guidance in building organizational development to match up to it
On business, product strategy, or product level
Format
I integrate with the team in a strategy-defining role for a period of time. My work helps improve/build new processes in close collaboration with local colleagues, helps identify gaps in resources and so they run following my departure.
Results
Insights into the challenges and the reasons behind, them based on data and qualitative research
Established processes for cyclical problem resolution
Visualized and well-documented process
Clarified Priorities
Top ideas to prototype or already validated directions
Strategy definition
Roadmap to next steps in development